It's a great day to have a great day.
It's a great day to have a great day.
To me, design is about creating order & structure in our beautiful world of chaos.
From a young age, I was obsessed with coloring, organizing, and dreaming up unique worlds. My first memories involved me reorganizing my room for the 12th time in the middle of the night just to keep the space ‘fresh’ and energized.
Now, as a young adult prevailing in this beautiful chaos, life, I have been able to marry my love of art, organizing and storytelling. I do! I consider myself a passionate, adaptive, and efficient designer who thrives at crafting lasting impressions and solving problems by making connections.
Together, my empathetic heart and systematic mind set allow me to excel in my goals and make me incomparable.
Beyond design, you can catch me rollerblading down any trail where I can catch a breeze and be one with the trees. I enjoy a competitive game of tennis when the weather is just right. And I’m a lover of games, anything from cards to board games to video games (especially Super Smash Bros Ultimate).
Résumé
Experience
PMSI Marketing Group | Grand Rapids, MI
July 2024 to Present
Lead Graphic & Web Designer
Lead the design and execution of graphic assets for 15+ clients across diverse industries, effectively managing multiple projects, meeting deadlines, and delivering high-quality, tailored solutions aligned with brand objectives.
Enhance team productivity and streamline design processes by organizing an efficient branding workflow and creating reusable templates for brand guidelines and branded presentations.
Created compelling graphics, illustrations, and layouts for print materials such as brochures, flyers, and posters
Stayed up-to-date with the latest design trends and techniques to ensure innovative and visually appealing designs
Utilized industry-standard software such as Adobe Creative Suite (Photoshop, Illustrator) to create high-quality designs
West Michigan Janitorial | Comstock Park, MI
January 2021 to Present (3+ yrs)
Part-Time Graphic Designer
(Promoted from Intern role)
Manage and maintain brand identity by overseeing select new initiatives, educational collateral, business cards, and graphic assets for seamless consistency.
Spearheaded the conceptualization, creative ideation, and design of a new visual identity, encompassing a fresh logo, branded apparel, stationery, and a suite of marketing collateral.
Belwith Keeler Décor Solutions (BKDS) | Grandville, MI
June 2021 to April 2024 (2+ yrs)
Graphic/Web Designer
Organized the concept, design, and management of the Keeler Brass Company (KBC) website, pivotal in facilitating the brand's successful relaunch in January 2023.
Coordinated the design and evolution of an innovative 3D hardware configurator, taking it from beta to alpha and enabling over 30,000 customizable combinations.
Build a stronger website presence within two different brands, Belwith Keeler and Hickory Hardware by freshening up the UI.
Led the charge in creating BKDS’ first-ever B2B Portal, a project with roughly 5,000 variants, administration tools, and a tailored shopping experience.
Collaborated on booth graphics, sales collateral, email campaigns, and marketing signage for trade shows, enhancing brand presence and driving engagement.
Improved a variety of label designs for First Watch Security’s 186 unique products, ensuring they follow the revamped branding.
Heartland Home Services | Grand Rapids, MI
March 2024 to June 2024
Contract UI Designer
Revamped the website UI of the ComfortQuote tool to make it more user-friendly and appealing to the eye.
Enable the target user with the ability to use the sales tool via a tablet device.
Defined a general style sheet, including components, that needed to apply to a multitude of brands.
Create some personalization by implementing specific on-brand accent colors.
Harr Studios | Grand Rapids, MI
December 2022 to June 2023 (7 mo)
Contract Graphic Designer
Constructed the Harr Studios logo, aligning it with a predefined typeface and style direction.
Collaborated with the Creative Director to gain an understanding of clients’ desires and requirements for their brand identities.
Developed a diverse range of logo concepts for each client, actively collaborating with the Creative Director to present and discuss these ideas.
Education
Ferris State University | Big Rapids, MI
September 2017 to May 2021
Bachelor’s in Graphic Design
(Bachelors of Science)
3.1 GPA overall
History of Art Minor
Dean’s List Fall 2017 & 2018 (3.6 GPA)
Proficiencies
Kind Words
To all the wonderful people (on this list and not on this list) who have provided me support, mentorship, and education, I thank you for your guidance.
“She was eager to learn and pursue new areas of marketing and did an excellent job expanding our marketing efforts. Alex has great leadership skills and is not afraid to give her perspective while continuously looking for ways to improve any process or function within the company.”
—David Warmenhoven, Director of Product Innovation
Belwith Keeler Décor Solutions
“Besides being a very talented graphic designer, Alex brought a lot of positive energy to our work environment. She made the brand design process fun and was a great ambassador of the WMJ brand and culture.”
—Greg Brouwer, Owner
West Michigan Janitorial
“Alex is unique in that she not only has a great marketing sense and the technical know-how to contribute on a variety of campaigns, but she also learned quickly how to integrate these ideas with our larger organizational objectives and this made it easy for us to trust her with high-level projects.”
—Leesa Fotis, Director of Marketing
Belwith Keeler Décor Solutions
“She has proven to have the technical know-how to perform efficiently. She appreciates and continues to improve in self-critiquing her projects. Alex takes direction well and is willing to explore alternatives to design solutions.”
—Tim Powers, Associate Design Professor
Ferris State University
