West Michigan Janitorial | Professional Janitorial Services
Summer of 2020

West Michigan Janitorial

Background

West Michigan Janitorial is a fun, hard-working, and friendly company that is known for having strong values rooted in it’s team members. They are based out of Comstock Park, Michigan and provide their services to a variety of schools, banks, and other commercial buildings within the West Michigan area.

My Role

“Glorified” Intern
Lead Graphic Designer

The Mission

Revamp the overall brand identity to be friendly and modern.

WMJ_2024_Tradeshow-Photoshoot-21-1.jpg
WMJ_2024_Tradeshow-Photoshoot-01.jpg
WMJ_2024_Tradeshow-Photoshoot-02.jpg
WMJ_2024_Tradeshow-Photoshoot-03.jpg
WMJ_2024_Tradeshow-Photoshoot-12.jpg
WMJ_2024_Tradeshow-Photoshoot-06.jpg
WMJ_2024_Tradeshow-Photoshoot-15-1.jpg
WMJ_2024_Tradeshow-Photoshoot-08-1.jpg
WMJ_2024_Tradeshow-Photoshoot-11.jpg
WMJ_2024_Tradeshow-Photoshoot-09.jpg
WMJ_2024_Tradeshow-Photoshoot-17.jpg
WMJ_2024_Tradeshow-Photoshoot-24.jpg

Interview Patterns

I interviewed the leadership team, area managers, and the original owner to gain further insights on the company’s mission, purpose, and core values.

Explorative Logo Concepting

I took an explorative approach to conceptualizing the logo; focusing on modern and traditional designs.

I was able to help the leadership team make purposeful design decisions as I visualized and explained the different logo concepts.

Concept Refinement and Presentations

After several rounds of logo iterations, I narrowed the selection down to three differing concepts that varied in sophistication and fun.

My Work